Cartier Love Bracelet: The Story Behind the Iconic Jewellery

Cartier’s popular Love Bracelet is one of the most recognised jewellery items, often notable on the wrists of our favourite celebrities and fashion bloggers who made it a luxury staple over the last few years. The iconic bracelet adds an elegant sparkle to any outfit with its subtle yet top-notch design, creating a multifaceted appeal. While the bracelet is available in yellow, white and pink gold with diamonds accents, this beautiful jewellery item could easily find itself in everyone’s collection. But:

The iconic Cartier Love bracelet is more than merely any other bracelet out there. Indeed, the history dates back to 1969, when the late Italian jewellery designer Aldo Cipullo made the Cartier Love bracelet based on his elucidation of the chastity belt. If you are interested to know more of the story behind the luxury bracelet, continue reading below.

The Legacy

The young Italian jewellery designer, Aldo Cipullo made the Cartier Love bracelet in 1969 in the New York workshops. However, the bracelet was controversially designed after the medieval chastity belts. The fact is that a chastity belt was believed to be a component that husbands used to lock around the waist of their wives to ensure fidelity when they were away. Cartier’s Love bracelet is pretty similar to that belt in a more metaphorical way.

The beautiful bracelet locks around the wrist, thereby symbolising the eternal love and more significantly, it cannot be easily removed. However, do you know where the unique charm of the bracelet lies?

The unique appeal of the bracelet lies in its locking mechanism. Indeed, the only apparent way to remove the item is using the miniature screwdriver that comes with each bracelet. The two C-shaped halves unfasten to grasp together before they are screwed on with a screwdriver. While AldoCipullo’s historical design has become a classic yet universal symbol of love and commitment, it is today one of the must-have jewellery items that signify one who wears it is ‘locked in everlasting love’.

Cipullo asserted that although love has turned to be very commercial, life is still incomplete without it. Modern people crave for love symbols that should appear semi-permanent or at least, need a trick for removing. After all, a love symbol should manifest an everlasting quality.

The Myth

Cartier’s Love bracelets are encircled with a myth. Legacy says that initially, only couples who accept to surrender the screwdriver to one another could purchase the Love bracelet. When Cartier launched the bracelet, it executed a policy that no customers can buy the bracelet for own. Moreover, the brand further welded its romantic symbolism by giving his-and-her bracelets to twenty-five celebrity couples, including Elizabeth Taylor and Richard Burton, Ali McGraw and Steve McQueen and Cary Grant and Dyan Cannon.

However, things are not like before! Today, anyone can purchase the bracelet and lock them in the sophisticated confines of the iconic bracelet. Moreover, a Love bracelet might be more comfortable to remove in comparison to the traditional chastity belt. But, it has yet proved highly durable. Gradually, the bracelets continue to increase in popularity and price, making them now more desirable than ever before. And, this is undoubtedly good news for those who are looking to ‘sell Cartier Love bracelet’ to raise instant cash.

The Design

When it comes to design, Cartier Love bracelets’ oval-shape is designed to cohere to the body closely.  However, one can remove the bracelet only with the help of tiny screwdriver that comes with it at the time of purchase. The screws that add an explicit detail to the item are the same screws that are used on Cartier Santos watch’s bezel.

Due to high demand following the launch, Aldo Cipullo collaborated with the founder of Revlon Cosmetics, Charles Revson. However, while the limited-edition Cartier Love bracelet came with a screw just on one side instead of both, it was made of precious metal for making it more available. Cipullo’s design indeed made the bracelet pretty hard to get off, and it is considered to have changed the way people commune with jewellery. At the time when men and women often used to put on jewellery for complimenting their attires or occasion, Cartier’s Love bracelet was meant to wear all the times. Eventually, the high-end luxury jewellery became a regular staple item.

Modern Innovations

Although Cartier’s famous Love bracelet today stands close to its original design, improvisations were made to rise the item to fame. According to the Senior Director of Authentication, Graham Wetzbarger, early productions did not possess any serial number, but because of the counterfeits in the market, the company started etching a unique number on every jewellery item.

Other significant distinguishing features include proprietary design components and premium quality precious metals. However, Wetzbarger recommends to always checking the trademarks, hallmarks and also, the quality of the metal and diamonds to verify the bracelet’s authenticity. While Cipullo designed the Love bracelet for Cartier the first time, he continued to renovate the love bangle and introduced the equally famous ‘Juste un Clou’ bracelet.

As the name suggests, it is ‘just a nail’ made in gold and intricately carved to surround the wrist in a thick nail-head. However, today, Cartier’s Love collection consists of earrings, pendants, rings and more.

Rise to Fame

The grandsons of Louis Francois Cartier – Pierre, Louis and Jacques, decided to establish the Cartier Company in Paris, keeping worldwide expansion in mind. Jacques later acquired the Cartier’s British branch, and Cartier became the jewellers to the Indian kings, enabling the manufacturer to open an office in India in 1911.

In 1909, Pierre Cartier moved to New York where stars of Broadway joined the industrialists. However, originally sold only to couples, today actresses such as Angelina Jolie, Eva Mendes and Sarah Jessica Parker wear them. Cartier Love bracelet not only stood the test of time but also turned to be an icon in street style. Undoubtedly, the simplistic design of the Love bracelet appeals to men and women of all ages and styles.

Where to sell Cartier Love bracelet?

Although you may find many places to sell your Cartier bracelet, it is always essential to choose reliable buyers to make the process smooth and hassle-free. Jewellery experts at The Luxury Hut have substantial knowledge and experience in dealing with luxury jewellery items like Cartier. Whether you want to ‘sell Cartier Love bracelet’ or ‘sell Cartier jewellery’ of any type, you are likely to receive the best possible price of your designer asset.

Simply, fill up our online form today and get an initial price quote at no cost to you. Send your bracelet or book an appointment to get your final price offer. Accept it, and you will get paid immediately.